Moosehead Breweries to sponsor Canadian Premier League
Moosehead Breweries has signed a sponsorship agreement with Canadian Soccer Business to become the official domestic beer of the Canadian Premier League. The brewery will use the sponsorship to support its Moosehead Lager, Moosehead Light and Cracked Canoe brands, which will be sold at participating league venues. The agreement also includes retail and on-premise branding, as well as on-field signage, broadcast exposure, hospitality programs and on-site consumer promotions.
“The Canadian Premier League is soccer by Canadians for Canadians,” said Adam Reid, director of marketing at Moosehead Breweries. “As a beer brewed by Canadians for Canadians, we couldn't be more thrilled about this partnership. This is an incredibly exciting introduction to the Canadian sports scene, and we can't wait to watch this season's games, with a Moosehead Lager in hand, of course.”