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Air Canada Rouge conducts promotion in Toronto

Montreal-based airline Air Canada Rouge will conduct a promotion in Toronto today at the Eaton Centre shopping centre. The effort will consist of a temporary installation promoting the airline’s services and destinations. It will feature a series of interactive rooms, including a recreation of a Hollywood movie premiere with a red carpet. Consumers will also be able to enter a draw for two tickets to any Air Canada Rouge destination. The promotion will run until June 2, accompanied by an online video developed by Echo Bay Media.

“The success of Air Canada Rouge over the past six years has been remarkable,” said Andrew Shibata, managing brand director at Air Canada. “We have continually enhanced our customer service since launching, including upgrades to our streaming in-flight entertainment system, installation of high-speed satellite internet, new onboard food options, and an improved Premium Rouge cabin. To celebrate these achievements and our ongoing refinements we wanted through this pop-up to let people sample the fun customers on Air Canada Rouge experience during their holidays.”

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