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Mattel conducts astronaut Barbie promotion

Toy company Mattel Canada conducted a promotion for its Barbie product line in London, ON on July 5 in collaboration with not-for-profit organization STEM Camp. The company conducted a special event at which a Barbie doll dressed as an astronaut was launched to the edge of space by a high-altitude weather balloon. The event also featured the participation of aerospace engineer Natalie Panek, who encouraged young girls to pursue careers in science, technology, engineering and mathematics. The promotion is part of Mattel’s ongoing campaign tied to the 60th anniversary of the Barbie brand.

“STEM is all about science, exploration and discovery,” said Lisa Perry, brand manager for Barbie at Mattel Canada. “We were so excited to send Barbie to space, so kids could learn the science and technology behind making this magic happen. For the first time, Barbie went to space and we hope this inspires a new generation of girls who will pursue STEM careers.”

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