DAZN conducts New Home of Football campaign
DAZN, a Toronto-based online streaming video service specializing in sports programming, has begun a campaign called “The New Home of Football.” The national campaign promotes the service’s planned coverage of the 2019-2020 football season. It highlights how consumers can use the service to stream games from US and European football and soccer leagues on their computers or mobile devices. The promotion includes out-of-home advertising in Union Station in Toronto. The execution makes use of approximately 300 static and digital ad displays in the station. It will run until Sept. 22. The creative features athletic personalities.
“Whether they're die-hard fans of American football or European football, Canada is home to some of the biggest football enthusiasts in the world,” said Joseph Markowski, executive vice-president of DAZN for North America. “With our recent rights acquisitions, we're now the only destination where Canadians can catch every game and every match across the most prestigious leagues in the world, no matter which football they favour most.”