Hisense Canada hires Enterprise
Electronics and home appliance company Hisense Canada has retained Enterprise of Toronto as its public relations agency of record. The agency will provide PR support for the Hisense line of televisions, refrigerators, ranges, air conditioners, dehumidifiers, wine chillers and freezers.
“Hisense is a well-known global brand that has only been in the Canadian market for seven years,” said Stephen Murdoch, vice-president of public relations at Enterprise. “It is a top five brand in the world and is the top-selling TV brand in China that is celebrating its 50th anniversary this year. It has a portfolio of TVs and home appliances that not only look great, but are innovative.”