Phenomena, Cominar ready virtual reality promotion
Montreal-based virtual reality company Phenomena is preparing a promotion that will take place in four Montreal shopping malls operated by real estate investment company Cominar. From October to September 2020, the firm will operate a touring installation in the Centre Laval, Place Longueuil, Galeries Rive Nord and Rockland malls. Participants will be able to choose from among a number of original virtual reality games. According to Cominar, the initiative is part of its ongoing efforts to enhance the shopping and entertainment experience in its malls.