Figr releases Budtender app
Toronto-based cannabis company Figr has released a new mobile application called Budtender intended to allow consumers to trace the source of its products. According to the company, the app provides information that allows users to make better informed purchases. It makes use of data from Sentri, a traceability program operated by Pyxus International. Consumers can use a mobile device to scan the logo of a product and submit the lot number on the package. The result will include product details such as the where and when the plant was harvested, how long it was cured and its chemical composition. The app, which is available for Android and Apple devices, was developed by Wunderman Thompson and Thinkingbox.
“The Budtender app permits retailer and consumer access to information about the source of products and how they are processed,” said Zack Grossman, marketing director at Figr. “With access to this information, app users can begin to educate themselves on what products they prefer.”