Zoom Media forms agreement with Hivestack
Toronto-based out-of-home media company Zoom Media has formed an agreement with Hivestack, a firm specializing in location-based marketing technology. Through this agreement, Zoom’s inventory of digital advertising displays in fitness centres will be available to advertisers through Hivestack’s programmatic buying system. These displays are located in fitness chains including GoodLife Fitness, Fit4Less, Éconofitness, Steve Nash Fitness World, LA Fitness, World Health and others.
“The media landscape keeps evolving and, as we all recognize, most of digital is now purchased programmatically,” said François de Gaspé Beaubien, CEO of Zoom Media. “Being able to continue to team-up with partners that offer our advertisers programmatic solutions to purchase our digital inventory is a priority for us at Zoom. We are thus thrilled to be integrating with Hivestack, one of the global leaders in bridging digital advertisers to digital out-of-home.”