Beedie begins warehouse campaign
Calgary-based real estate developer Beedie has begun an advertising campaign called “Balance Your Budget” to promote a recently-constructed industrial warehouse property. The campaign consists of billboards, newspaper ads and digital materials. The creative makes use of copy intended to recall the recent Federal election.
“We wanted to make a big splash and do something a little outside the box in the Calgary market,” said Jorden Dawson, director of industrial development at Beedie. “As a company we were tired of seeing all of the negativity in the media about the Alberta economy and we wanted to do something that reminded business owners there is still significant strength in this market. We also wanted to support local entrepreneurs and help make it more affordable for them to run their businesses and give them the opportunity to build equity by owning their new warehouse space in an extremely cost effective manner.”