Avocados From Mexico begins new campaign
Avocados From Mexico has begun a new advertising campaign in Ontario. The campaign, developed by Sopexa Canada, consists of television and print executions. According to the organization, it is the first campaign of its kind in the province. The creative uses the tagline, “Anytime is Avotime” and encourages consumers to consider different ways of preparing avocados. The campaign also includes out-of-home elements in Ontario and a promotion in association with the Montreal Canadiens hockey team in Quebec. The organization’s logo will be digitally added to game broadcasts. The effort also includes digital executions, influencer activities and in-store materials.