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Sobeys begins Let it Snow campaign

Grocery store chain Sobeys has released a new holiday season television commercial called “Let it Snow.” The national campaign consists of a 60-second and 30-second ad that will run until Dec. 26 on conventional and specialty television channels, as well as in Cineplex theatres. The creative depicts a sister and brother attempting to build a snowman when there is no snow. It will be accompanied by in-store materials as well as web-based and social media content.

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