Corteva Agriscience conducts seed campaign
Corteva Agriscience Canada recently conducted a marketing campaign for its Brevant seed brand. The effort included print, digital and social media components, as well as direct mail. The creative featured an image of seeds on a white background, along with the copy, “Seed. Yield. Easy.” The campaign also made use of a branded taco truck that visited a number of farming communities in Ontario. The campaign was developed by FleishmanHillard HighRoad, along with the experiential, social media and media relations elements. Media work was conducted by OMD, with direct media handled by TrackDDB.
“Choosing which seeds to plant each year can be a difficult task,” said Loralee Orr, marketing communications lead at Corteva. “There are so many choices and promises coming at Canadian farmers from all sides. With Brevant, we wanted to help make the decision easy, through a simple, yet eye-catching marketing campaign that gets to the bottom line of what farmers are looking for, the right seed for their farm. Farmers who choose Brevant are getting the latest in seed technology, locally tested and locally proven to perform.”