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Valens GroWorks rebrands

Valens GroWorks, a company specializing in cannabinoid-based products and based in Kelowna, BC, has undertaken a rebranding initiative and changed its name to The Valens Company. According to the firm, the new branding is intended to clarify its image ahead of a planned expansion into international markets next year. The rebrand is intended to reflect the company's focus on the development and manufacturing of “innovative cannabis products.”

“The introduction of our new parent company brand, The Valens Company, is a reflection of our growth and transformation over the past few years,” said CEO Tyler Robson. “Valens is best known as a leader in extraction, but we are much more than that. After years of research, product development, technology acquisitions and more, we are thrilled to introduce the next phase of growth for our company. This phase will solidify our position as an international leader in the end-to-end development and manufacturing of cannabinoid-based products. As we look ahead to 2020, we are energized by the tremendous opportunities in the market and excited to go into the new year as The Valens Company.”

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