Danone hires La Grange
Dairy company Danone Canada has retained Montreal-based La Grange as the web design agency for its Silk brand of plant-based food and beverages. The assignment includes the redesign of the brand’s website at <http://www.drinksilk.ca> to better introduce new consumers to the benefits of plant-based products. La Grange will service the account in association with Silk’s current agencies, Taxi, Carl, Wavemaker and National Public Relations.
“Silk is proud to lead the way in showing Canadians that plant-based food and beverages are not only a healthy choice, they can also be delicious,” said Genevieve Bolduc, marketing director of the plant-based category at Danone. “Silk was founded on the principle of healthy innovation, and we have a responsibility to offer options that help people live better.”