OMHA conducts Thank a Volunteer Week campaign
The Ontario Minor Hockey Association of Richmond Hill, ON has resumed an annual promotion called “Thank a Volunteer Week.” The initiative will run from Feb. 22 to March 1 and is intended to raise awareness of the work done by minor hockey volunteers. It is also intended to attract new volunteers. The promotion was developed by Ferment Brand & Marketing Strategies of Toronto. It consists of a series of online videos profiling volunteers and a website at <https://www.omha.net/thank-a-volunteer>.
“Volunteers are the pillars of the minor hockey experience and without them the foundation of the game simply wouldn’t exist,” said Ian Taylor, executive director of the OMHA. “Their commitment of time and determination serves not just our teams but our communities across the province.”