Shoppers Drug Mart conducts retail promotion
Shoppers Drug Mart has begun a retail promotion called “New & So You” at Sherway Gardens Mall in Toronto. The initiative takes the form of a temporary retail location featuring a collection of health and beauty products. Consumers can also take a quiz to receive a personalized variety of product samples. The store will operate from Feb. 22 to March 1, supported by social media activities. The promotion was developed by Citizen Relations and Citizen XM.