Kruger, Mercedes begins Rolling It Forward promotion
Paper products company Kruger Products has begun a campaign called “Rolling It Forward,” intended to provide support for healthcare workers during the COVID-19 pandemic. The initiative is being conducted in association with automobile brand Mercedes-Benz. Together, the companies will deliver tissue products from Kruger’s Cashmere, Purex, SpongeTowels and Scotties product lines to hospitals in Montreal, Toronto and Vancouver. Kruger is also donating tissue products to Food Banks Canada. The effort will run for several weeks.
“There’s never been a more important time in Canadian history to step up and give back,” said Dino Bianco, CEO of Kruger Products. “We are so grateful to the heroic frontline healthcare workers across Canada who are putting their lives on the line to keep our country safe and healthy. While their focus is on healing us, our focus needs to be on supporting them.”