Maple Leaf Foods begins Apart Together campaign
Maple Leaf Foods has begun a new advertising campaign called “Apart Together” in response to the COVID-19 pandemic. Developed by Sid Lee of Toronto, the campaign uses the theme, “staying apart doesn’t mean we can’t stick together.” It is intended to encourage donations to local food banks through a website at <http://www.aparttogether.ca>. As part of the promotion, the company will donate $1 million to Food Banks Canada and Community Food Centres Canada. The campaign consists of television, online and social media advertising.