CHCH begins Shop Local initiative
CHCH, a television station in Hamilton, ON has begun an online initiative called “Shop Local.” The effort takes the form of an online directory at <http://www.chch.com/shoplocal> that highlights local businesses during the COVID-19 pandemic. The directory so far includes approximately 100 businesses in Hamilton, Halton, Niagara and the Greater Toronto Area, divided into categories such as automotive, home services, food and retail.
“We’d heard the call from so many local business owners who have had to change the way they operate,” said Geoff Thrasher, general sales manager at CHCH TV. “This directory is our way of showing support to these businesses, all of whom are doing incredible things for their communities despite the recent challenges. As an independent station, we can certainly relate to the flexibility and creative thinking needed to make things work during tough times like these.”