Cadillac Fairview releases new app
Toronto-based real estate development company Cadillac Fairview has launched a new mobile application called “Live by CF” in support of its chain of CF-branded shopping malls. The application, available in English and French, can be customized to a consumer’s local CF mall. The program offers access to approximately 65 retailers a searchable inventory of their products. The app is intended to assist consumers at home or in a mall and is available for Android and Apple devices.
“We set out to address retailer and consumer pain points across the entire shopping journey from discovery to delivery,” said Jose Ribau, executive digital and innovation vice-president at Cadillac Fairview. “Armed with those insights and today's accelerated pace of change we have an opportunity to move up the launch of products that were on our future development roadmap. The success of CF and our retail clients is inextricably linked and through a focus on digitizing the experience, we are committed to strengthening our relationships with our retail partners and helping them as they navigate this unprecedented time.”