Allvision joins COMMB
Toronto-based out-of-home media company Allvision has joined the Canadian Out of Home Marketing and Measurement Bureau. The company operates an inventory of large format digital billboards in Toronto, Montreal and Vancouver. According to the organization, COMMB now measures 24 outdoor and place-based operators nationally, and issues audience measurement reports for approximately 270 markets.
“COMMB membership brings credibility to operator members providing advertisers and agencies with confidence in their audience numbers,” said Rosanne Caron, president of COMMB. “The measurement of OOH audiences is evolving as COMMB leads the development of new methodologies that will provide both buyers and sellers with robust audience metrics to plan outdoor and place-based campaigns.”