Citron Hygiene hires Apex PR, Ruckus Digital
Cleaning company Citron Hygiene has retained Toronto-based Apex PR as its public relations agency and its subsidiary Ruckus Digital as its digital agency. Citron specializes in restroom and kitchen hygiene, as well as chemical, pest control and safety products and services for building owners and managers. The agencies will work to raise awareness of these services, with a particular focus on the importance of hygiene as restaurants, offices and retail stores begin to reopen as COVID-19 restrictions ease. The assignment includes traditional and social media activities, digital content development, trade communications and executive profiling.