Scene begins Better Together campaign
Scene, a loyalty program jointly operated by Scotiabank and Cineplex, has begun a new campaign called “Better Together” in support of Boys & Girls Clubs of Canada. Until Aug. 27, 25 cents will be donated to the organization each time a member of the loyalty program uses their Scene card. The campaign also promotes the program’s Scene Night Out and Scene Night In initiatives. According to the companies, the effort is intended to assist children and families share entertainment experiences while maintaining social distancing guidelines. The campaign is being supported by social media content.
“Now, more than ever, the value of spending quality time with our loved ones has resonated with Canadians and everyone around the globe,” said Matthew Seagrim, managing director of the Scene program. “Our goal is to raise enough funds to donate $50,000 in cash and more than 3,000 Scene experiences to the Boys & Girls Clubs of Canada to help families make lifelong memories.”