Cascades begins summer content campaign
Advertising sales representation firm Fuel Digital Media, advertising agency Sid Lee and online publisher Mamanpourlavie.com have begun a joint content campaign promoting tissue brand Cascades. The Quebec campaign makes use of the theme of “summer as a family,” according to the companies. It will consist of a series of articles intended to provide “comfort and support” to parents between the ages of 25 to 34. The campaign will run until November. Eight articles are now being hosted on Mamanpourlavie.com, while four profiles of families will be posted on the Cascades Fluff & Tuff blog. These elements will be supported with online banners and social media activities.
“We had the pleasure of working hand in hand with the Fuel Digital Media, Sid Lee, and Mamanpourlavie.com teams,” said Marie-Pierre Mathieu, marketing director for Cascades Fluff & Tuff. “It’s an ideal way for us to reach Quebec’s young parents by bringing them interesting content that meets their expectations, thanks to a choice partner who shares our values.”