Sid Lee expands PR service to Toronto
Sid Lee has launched a public relations division in Toronto. It will be headed by Genna Alexopoulos as director of public relations and client services. She most recently operated her own firm called Super Duper in Sydney, Australia. Prior to that, she was public relations manager at the Sydney Opera House.
Sid Lee debuted its PR service last year. Its clients have included National Bank, Ivanhoe Cambridge, Spotify, Ryerson University tech incubator The DMZ, Moose Knuckles, PowerHub and Hyundai.
“Creativity is at the forefront of Sid Lee’s DNA and our PR offering is no different,” said Eve Remillard-Larose, co-managing partner at Sid Lee Toronto. “Far from traditional, we approach PR with the intent to increase social awareness with real stories that spark curiosity and engage communities. Guided by Genna’s expertise and entrepreneurial spirit, I am excited for us to continue elevating PR at Sid Lee and provide our new and existing clients with the best solutions available as their dedicated PR partner.”