Turbo Images begins promotion thanking truck drivers
Turbo Images, a company based in Saint-Georges, QC specializing in fleet vehicle graphics, has begun an initiative intended to express thanks to truck drivers for their work during the COVID-19 pandemic. The effort consists of 15 wrapped trucks that will travel North America. The graphics feature copy such as “We appreciate you. We see you. We thank you for your contributions,” and “Thank you, drivers.”
The wraps appear on trucks owned by firms including SGR Trucklines, Penner International, C.A.T., Groupe Morneau, Highlight Motor Freight, the Salvation Army, Manac, Parmalat and Fruit et Légumes Gaetan Bono. Turbo Images developed the wraps in collaboration with Big Rig Wraps and 3M.
“Truck drivers are frontline heroes who have kept our store shelves stocked and the economy moving during the pandemic,” said Pier Veilleux, president and CEO of Turbo Images. “They have risked their own health and safety and experienced isolation, with long hours on the road compounded by necessary physical distancing. We are incredibly grateful for their work, and we hope our messages of support lift their spirits and those of all frontline workers.”