Cadbury begins Unlock the Secret contest
Confectionary company Cadbury is preparing a Canadian contest promotion called “Unlock the Secret” in support of its Caramilk chocolate bar. During the national promotion, which will begin on Aug. 15, specially-marked packaging for the product will include a number that can be submitted online at <http://www.caramilk.ca>. Consumers will learn instantly if they are one of ten finalists. One grand prize winner drawn from among these finalists will receive $100,000. The winner will be announced in November.