7-Eleven sponsors TSN fantasy football promotion
Convenience store chain 7-Eleven Canada has extended its sponsorship agreement with specialty television channel TSN. The company will be the presenting sponsor of a promotion called “TSN Fantasy Football Fuelled by 7-Eleven,” which will begin on Sept. 11. As part of the agreement TSN will integrate 7-Eleven into two on-air promotions. Additional marketing support will include digital and mobile advertising. The promotion will run through the 2020 National Football League season. Consumers can enter online at <http://www.tsn.ca/playfantasyfootball>. TSN is a subsidiary of Bell Media.
“7-Eleven is delivering on Canadians’ appetite for football in a fun and engaging way,” said Norm Hower, vice-president and general manager of 7-Eleven Canada. “Thanks to the support of our partners Coca-Cola Canada and PepsiCo Beverages Canada, fans can build their dream team, be an armchair quarterback, coach and GM all safely from the comfort of their couches."