19 Crimes begins Snoop Uncorked campaign
Australian winery 19 Crimes has begun a Canadian promotion for its Cali Red wine, which recently went on sale in Alberta and British Columbia. The campaign, called “Snoop Uncorked,” features rapper Snoop Dogg, the spokesperson for the product. The effort consists of art installations in Vancouver and Calgary created by local artists Chairman Ting and Tyler Lemermeyer respectively. Each installation makes use of Snoop Dogg as its theme. A third execution will be added in Toronto when the wine goes on sale in Ontario later this year. The promotion also includes influencer activities, content marketing and media relations. The campaign was developed by Craft Public Relations in association with Ashley McKenzie-Barnes and Neo Media.