PayBright begins first Canadian campaign
Toronto-based PayBright, a provider of e-commerce installment payment plans, has begun its first consumer marketing campaign in Canada. Called “Break Up the Cost,” the campaign depicts the company as a way for consumers to have more flexibility in their payments for online goods and services. Developed by Round, in association with Rebel Media and Rachael Collier PR, the initiative includes digital advertising, influencer activities, social media content and public relations. The creative uses the tagline, “Buy This, Pay Like This” and feature a variety of products being split into pieces.
“PayBright is an easy way for Canadians to buy what they need today, while paying over time to help manage their cash flow,” said Mike Davidson, managing director of Round. “The campaign was developed in collaboration with PayBright's retail partners, and highlights the simplicity of the brand's promise of breaking up consumer costs into manageable pieces.”