Innis & Gunn begins Recommend Our Recommenders campaign
Scottish beer brand Innis & Gunn has begun a new Canadian marketing initiative called “Recommend Our Recommenders.” The campaign invites consumers in the Toronto and Vancouver areas to nominate themselves, friends or co-workers for their good qualities and helpfulness. Nominations can be made online at <http://www.www.innisandgunn.com/ca/recommend> until Sept. 25. Ten nominees will be selected to appear in an advertising campaign that will break later this year in the two cities. The promotion will also make use of outdoor photo booths in each city, at which consumers will be invited to participate. In another component of the promotion called “Random Acts of Pintness,” the brand will also distribute four-packs of Innis & Gunn lager to random consumers.
“Even during these unprecedented times, it’s important to maintain and amplify positivity amongst our community,” said Nicky Thomas, brand manager for Innis & Gunn. “We’re excited to offer the public a chance to reward and celebrate anyone they feel deserves a thank-you for their support and work this year. Engaging in real life with customers is part of the brand DNA, and this grassroots campaign has all of those touchpoints that bring our brand to life. Innis & Gunn has a history of connecting with our brand enthusiasts, and we are excited to highlight them as a thank-you for their continued support.”