Covergirl renews promotional deal with Sangita Patel
Beauty products company Coty has renewed its agreement with television personality Sangita Patel to act as a spokesperson for its Covergirl brand for a third year. Patel is the host of Corus Entertainment program ET Canada. She will participate in a new campaign consisting of in-store materials, accompanied by custom broadcast and digital content. ET Canada broadcast segments will cover topics such as holiday styles and the brand’s 60th anniversary.
“I am feeling over the moon to be Canada’s Covergirl ambassador for another fabulous year, and grateful to partner with a brand that values every skin tone to show that they are beautiful,” said Patel. “As a proud South Asian woman, I hope my journey inspires this generation to see that no matter your religion, culture or beliefs, you are celebrated.”