Milestones begins Happier Hour campaign
Restaurant chain Milestones has begun a new advertising campaign promoting a new initiative called “The Happier Hour.” Developed by Juliet Creative of Toronto, the campaign is being conducted in collaboration with Aviation Gin. It promotes the new menu of food and beverages available during the hour. The campaign consists of three online videos featuring the voice of actor Ryan Reynolds and a pair of hands drawing on a bar coaster. The campaign will run until November in BC and Alberta, and later in Ontario.
“Milestones isn’t just a restaurant, it’s a part of the culture for so many Canadians,” said Laurent Abesdris, creative director at Juliet. “So partnering with a cultural icon to help usher in a new and important moment for the brand made perfect sense.”