Conagra begins Gardein promotion
Conagra Brands of Toronto has begun a promotion for its Gardein brand of plant-based food products called “Cheat on Meat.” The effort encourages consumers to vary their routine by adding these products to their diets at least once per week. The promotion includes a website at <http://www.gardein.ca> at which consumers can take a personality quiz that will match them a product. The first 5,000 participants in the quiz will receive a coupon for a discount on the product. Consumers can also enter a draw for a year’s supply of Gardein products.
“Gardein's wide variety of delicious plant-based alternatives make it the perfect brand to cheat on meat with,” said Ian Roberts, general manager of Conagra Brands Canada. “With a quarter of Canadians wanting to add more plant-based options to their diets, it is the fastest growing food category in Canada. We are excited to offer a selection of substitutes for chicken, beef, pork & fish, making it easy for consumers to swap Gardein for meat in their favourite dishes.”