Alzheimer Society of B.C. conducts Don't Change campaign
The Alzheimer Society of B.C. has begun a new awareness campaign called “Don’t Change.” Developed pro bono by PS DDB of Vancouver, the campaign encourages people not to change how they spend time with family and friends with Alzheimer’s disease or another form of dementia. The campaign consists of out-of-home advertising, two 30-second television commercials, social media content and a website at <http://www.dontchange.ca>. Media space has been donated by Pattison Outdoor. This is the first campaign the charitable organization has conducted. It will run through the fall.
“We are asking people to purposefully decide to not change, even when the effects of the disease take hold of a family member or friend,” said Patty Jones, president of PS DDB. “This is a disease that affects too many, and there are simple ways to help make the situation better, to offer compassion and patience. It’s not hard to do. Just a simple visit or phone call can make a tremendous difference.”