Kashi begins Full of Life campaign
Food company Kashi Canada of Mississauga has begun a new campaign called “Full of Life.” The campaign features figure skater Tessa Virtue and encourages consumers to eat a healthier diet by cultivating “mindful eating goals.” It includes in-store materials, social media content, online video and public relations. The effort also included an Instagram Live session on Nov. 10 during which Virtue described her own dietary experiences.
“It’s all about positive eating,” said Christine Jakovcic, vice-president of marketing and nutrition at Kashi Canada. “Kashi provides choices that are delicious and made with simple, natural ingredients to help Canadians stick to healthy, mindful eating goals without sacrificing taste. Kashi makes it easier to make good choices. After all, the more goodness Kashi puts in, the more goodness we all get out. That’s definitely something to eat happy about.”