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New strategy vice-president at McCann Montreal

McCann Worldgroup Canada has appointed Badr El Fekkak to the position of vice-president of strategy at its Montreal office. He will lead strategic planning for clients including Nespresso, L’Oréal, Maybelline, General Motors and Export Development Canada. He was most recently at Vice Media, where he oversaw strategic alliances, joint ventures and corporate partnerships. Prior to that, he held senior strategic planning positions at Bleu Blanc Rouge, Cossette and Bob.

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