Moroccanoil hires Faulhaber Communications
Beauty products company Moroccanoil has retained Faulhaber Communications of Toronto as its communications agency of record in Canada. The agency won the account in a competitive request-for-proposals process. The assignment includes media and influencer relations, as well as corporate partnerships. Moroccanoil specializes in hair- and body-care products. According to the company, Faulhaber won the account due to its experience with other clients in the beauty sector, including Dermalogica, Charlotte Tilbury, Eos, Neostrata, Fresh Beauty and Nurse Jaime.
“Moroccanoil was a natural fit for our agency, with the brand’s values aligning synergistically with ours,” said Lexi Pathak, vice-president and partner at Faulhaber. “Carmen Tal is an incredible female entrepreneur, and we are thrilled to partner with her and the entire team. Moroccanoil has some amazing launches as we move into the new year, and we are excited to tap into our network to share their innovation and drive brand growth in Canada.”