Camden introduces programmatic service
Camden Advertising of Montreal has launched a new in-house programmatic advertising service. According to the agency, the automated, real-time bidding system increases efficiency, flexibility and transparency for digital campaigns.
“We’ve always believed in the importance of creating an efficient and transparent media buying process,” said Camille Poulin, vice-president of media at Camden. “This latest development, led by campaign manager Pratik Mistry, speaks to Camden’s commitment to delivering more value to our clients and managing their campaigns wisely. This added level of autonomy will also help us deploy campaigns faster and optimize them in real time to maximize every dollar that our clients invest.”