Color Cannabis releases cookbook
Cannabis retailer Color Cannabis has begun a promotion consisting of a cookbook and an adult colouring book. Developed by Smaller Agency of Toronto, the holiday-themed cookbook is called Add a Little Color to Your Cooking and consists of recipes making use of cannabis-infused butter or oil.
“We always look to build creative work that we’re proud of, regardless of the client’s budget or timelines," said Noah Barlow, CEO of Smaller Agency. “We find comfort in the constraints, whether they are timing, budget, branding or category related, constraints are where we do our best work, mainly because we’re small. We don’t ever see that as a weakness. It helps us innovate, react and implement new thinking. Being small means we can be nimble and adapt to changing market trends and latest thinking. It also means we can work more directly with our clients to see these projects come to life together.”
In related news, Smaller Agency has recently opened a second office in Kelowna, BC that will service its Doseology account. Doseology is a supplement company specializing in the medicinal use of mushrooms. The office will also service the agency’s existing in Vancouver and Calgary.