Club Med breaks campaigns for first Canadian resort
Resort operator Club Med has begun a marketing effort for the launch of its first Canadian location, Club Med Québec Charlevoix. The initiative consists of two separate campaigns aimed at anglophone and francophone consumers. The English-language campaign, called “Carve first tracks,” promotes the location as “the first premium all-inclusive ski resort in Canada.” The French-language campaign, called “La Vraie Nature de l’évasion,” or “The true nature of escape,” depicts the location as a vacation destination that is close to home for residents of of Quebec. The campaigns will begin on Dec. 10 and will consist of advertising, media relations and social media content highlightling the resort’s facilities, amenities, activities, dining and natural surroundings.