Wishpond buys Invigo Media
Vancouver-based Wishpond Technologies, a company specializing in online marketing technology, has acquired Invigo Media of Surrey, BC, a firm specializing in digital marketing in medical clinics. Wishpond will make a cash payment of $835,000, accompanied by a two-year performance payment that may be made in cash, Wishpond shares or a combination thereof. The total closing price is estimated to be $3 million. The deal includes Invigo subsidiary EverGenius, a developer of customer relationship management software customized for the medical industry. Invigo will continue to be operated in association with its founder Bob Mangat.
“We are pleased to welcome Bob Mangat and the Invigo team of highly specialized medical marketing experts to the Wishpond family,” said Ali Tajskandar, Wishpond chairman and CEO. “We share the same overarching goal of making digital marketing accessible for small- to medium-sized businesses and helping them achieve success online. Furthermore, we are delighted to have chosen Invigo as Wishpond's first acquisition, which is in line with our strategy to grow inorganically through tuck-in acquisitions of marketing & sales technology companies and marketing agencies.”