Vaporesso begins international campaign
Vaporesso, a Chinese maker of vaping products, has begun an international marketing campaign called “Together We Can.” The effort consists of a two-minute online video “aiming to bring confidence and unity to the global vaping community,” according to the company. The video highlights Vaporesso's efforts to provide assistance to vape retailers worldwide during the COVID-19 pandemic through a program called Vaporesso Power Shop.
“The video reflects the journey we've gone through with our vape shop partners in the past year,” said Simon Lai, CEO of Vaporesso. “There are pain and gain, tough times and achievements. However, our vape shop partners are never alone. There are thousands of friends and partners supporting and empowering each other in the Vaporesso Power Shop community. We've gone through 2020 by supporting each other, and we firmly believe that our community will become even stronger and see a brighter year in 2021.”