Captivate makes deal with MiQ
Out-of-home media company Captivate has signed an agreement with London-based programmatic media firm MiQ by which Captivate intended to enhance its audience targeting and measurement capabilities. Captivate will now make use of MiQ’s digital out-of-home audience planning service that combines mobile location data, consumer behaviour data and web browsing data.
“As advertisers look to deepen their consumer relationships, we’re excited to partner with MiQ to provide a turnkey solution that reinforces brand messaging and drives action,” said Barb Huggett, general manager at Captivate Canada. “By utilizing this scale of targeting, we can now identify valuable, hard-to-reach B2B and B2C audiences and take measurement to a new, deeper level.”