Captivate, Broadsign sign deal
Toronto-based out-of-home media company Captivate has signed an agreement with programmatic ad buying service Broadsign of Montreal. Through this deal, Captivate’s inventory of digital displays in elevators and office buildings will be available via the Broadsign Reach service. Approximately 1,800 Canadian displays are now on the service, with US inventory to follow.
“The ad space is incredibly dynamic and continues to develop alongside technological advances and shifting audience behaviors,” said Barb Huggett, general manager of Captivate Canada. “This collaboration with Broadsign will help us reach digital buyers looking for new ways to target audiences with impactful messaging while also improving campaign performance. Programmatic has long been a priority for Captivate and this integration helps further diversify our offering to media buyers looking to harness the many benefits that DOOH has to offer.”