Piaggio Fast Forward hires M&C Saatchi
Boston-based pedestrian mobility Piaggio Fast Forward has retained M&C Saatchi Sport & Entertainment as the North American public relations agency for its Gita robot, which is designed to carry objects and follow people as they walk. The agency will develop a communications program to support the product. The assignment also includes consumer and business-to-business media relations. The company is a subsidiary of Italian scooter company the Piaggio Group.
“With a rise in communities that embrace a more walkable lifestyle, it’s an exciting time to fuel a vision for better urban mobility,” said Lisa Lewis, chief marketing officer at Piaggio Fast Forward. “A culture of new urbanists are brewing across the country and we’re thrilled to partner with M&C Saatchi Sport & Entertainment to help us drive storytelling that engages and inspires this community.”