ONA breaks Holding the Line campaign
The Toronto-based Ontario Nurses’ Association has begun a new advertising campaign in that province intended to raise awareness of the work being done by registered nurses and health-care professionals during the COVID-19 pandemic. The multi-media campaign, called “Holding the Line,” makes use of creative featuring members of the association. It includes three television commercials, three radio executions and print advertising.
“While the pandemic has stretched on far longer than anyone would like, our registered nurses, registered practical nurses, nurse practitioners and health-care professionals have been there, showing great courage and perseverance, despite the workplace stresses they have been subjected to,” said ONA president Vicki McKenna. “ONA members understand how tired people are of following public health guidelines. We are all tired of social distancing, masking and being isolated. Yet nurses know it is absolutely vital that we continue to take every precaution, to stay well and to be patient as the vaccines are administered. If we all do, there will be an end to this pandemic. As we see the end of the pandemic on the far horizon, Ontarians can take comfort in knowing that the dedication to them that our members have shown continues to be there They continue to hold the front lines of health care.”