OLG conducts Lotto Max campaign
The Ontario Lottery and Gaming Corporation has begun a campaign called “Dream to the Max” in support of its Lotto Max product. This is the third time the organization has conducted this campaign since 2019. It includes two television commercials featuring the brand’s spokescharacter Max, who encourages consumers to “dream bigger.” The campaign was developed by FCB Canada of Toronto.
“Its one thing to dream about winning the lottery, but actually figuring out how you would spend up to $70 million requires some imagination,” said Michael Morelli, associate creative director at FCB. “We wanted to create some excitement around that dreaming and all the possibilities that Lotto Max brings.”