Jeld-Wen breaks television campaign
Toronto-based door and window manufacturer Jeld-Wen Canada has begun its first national television campaign. The campaign, which is airing on specialty channel Sportsnet during boradcasts of Toronto Raptors basketball games, is intended to raise awareness of the company’s products. The creative highlights the energy and performance benefits that the products offer homeowners. The television advertising will be accompanied by digital marketing.
“Today, marketing is all about brand building,” said Paul Commisso, director of marketing and product line management at Jeld-Wen Canada, “The Jeld-Wen brand is strong, and this is critical in today's environment. We need to continue to support our channel partners and invest in our brand presence with consumers in the markets we serve. With this new campaign, we feel we have something that is both relevant and authentic to our brand.”