Adidas, Peloton begin joint promotion
Athletic apparel company Adidas and fitness equipment maker Peloton have formed an international agreement focusing on at-home fitness activities. To begin, the companies will release a line of performance and lifestyle clothing called the “Adidas x Peloton SS21“ collection, designed in collaboration with Adidas and a group of Peloton instructors. The products will be available for purchase in Canada beginning March 25 at <http://www.adidas.ca/en/peloton>, <http://apparel.onepeloton.ca> and participating Adidas retailers. The agreement will also include a series of on-demand classes available for the Peloton Bike, Bike+ and the Peloton mobile application, as well as a live class on March 25.
“I’m extremely proud to announce our partnership with Peloton, the leading interactive fitness platform,” said Aimee Arana, general manager of global training at Adidas. “During a time where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new fitness journeys at home. We have designed a collection that is inclusive for all, representing the best of Adidas’ and Peloton’s resilient communities. We look forward to bringing these brands together.”